Boost Strategy for Sustainable Growth
Bertelsmann continued its Group-wide Boost investments in line with its five strategic growth priorities. In the years ahead, between five and seven billion euros are to be invested to lift Bertelsmann to a higher revenue and profit level. In 2022 alone, 1.6 billion euros were invested in new and existing businesses. The “Boost” strategy stipulates the formation of strong units, focusing investments on companies and lines of business that benefit from digitalization, increasing demand for online education and growing consumer needs. By doing so, Bertelsmann focuses on sustainable organic growth.
The strategy is based on five growth priorities: creating national media champions, expanding global content businesses, and strengthening Bertelsmann’s global services, education and global digital holdings. In addition, Group-wide projects were further advanced, such as training and upskilling, the implementation of ESG standards, tech & data and the achievement of climate neutrality. This strategy will also enable Bertelsmann to meet the growing competition with the major tech platforms from a position of strength.